Guided support will assist you with Measurement, Reduction Planning, and the (new!) Climate Transition Budget (CTB) with the help of trained volunteer coaches to answer questions along the way.

Program Offerings

For Medium and Large Companies

Measurement + Reduction Coaching: A dedicated Carbon Management Coach will help you prepare your carbon inventory in the BEE in alignment with Greenhouse Gas Protocol and The Climate Label Standard. They will also support you in setting Science Aligned Targets and developing near term reduction action plans.

CTB Coaching (NEW in 2025): A dedicated CTB Coach will work with you to prepare your Climate Transition Budget and define investments within your operations, supply, chain and around the world.

Flexible Timeline: We expect the Guided Support process to take about 17 weeks, on average, with 8-10 weeks for measurement and reduction planning and 8-10 weeks for the CTB (with some overlap). We’ll offer monthly kickoffs from January to July instead of larger cycles so that you may choose the optimal month to begin guided support and start working with your coaches**.** We’ll also continue to offer 3-4 large social media activations for certifying companies throughout the year for collective certification announcements. See the table below for details.

2025 Program Pricing

Companies participating in the program will pay a Guided Support Fee based on business size. See this page for additional details.

Please note you’ll also need an active BEE license to participate. A BEE license is included in the Guided support fee for companies pursuing certification with the Climate Label.


Program Touchpoints

Led by your assigned Carbon Management or CTB Coach. Your Coaches will reach out to schedule these calls.

Medium Brands $5-100M in annual revenue

Carbon Management Coaching

1:1 calls, 30 minutes each

Led by Carbon Management Coach

  1. Measurement Kickoff Call
  2. Measurement Submission Prep Call
  3. Reduction Strategy Call

Large Brands >$100M in annual revenue

The same series as Medium brands, plus:

1:1 calls, 30 minutes each

Led by Carbon Management Coach

  1. BEE Set Up Call
  2. Measurement Data Review Call
  3. Measurement Review Presentation

CTB Coaching (same for Medium & Large brands)

1:1 calls, 30 minutes each

Led by CTB Coach

  1. CTB Kickoff Call

  2. CTB Submission Prep Call

  3. CTB Review Feedback Call


Estimated Certification Timelines for 2025