This Earth Month, join us for a brand community-wide marketing activation to showcase the meaning of The Climate Label to your audience!

Instead of broad statements about “climate action,” this activation focuses on:

• Naming specific climate projects
• Showing that your actions are measured and verified
• Helping consumers understand the work you are doing

These assets tell a complete story through the headline, stickers, and caption - making it easy for you and compelling for your audience.

Goals of This Activation

• Promote your Climate Label certification during Earth Month
• Keep climate change in the conversation, but make your initiatives specific and tangible
• Build trust by being specific and transparent — highlighting the projects you’ve chosen to fund (materials, energy, efficiency, etc.)
• Create content that can also be reused as evergreen marketing later in the year

Timing

PLEASE NOTE: These assets are embargoed until April 13th to make this a coordinated, community-wide campaign.

This is the kickoff moment for this activation. All assets are evergreen and can continue to be used well beyond Earth Month.

Now is the time to:

• Download the assets
• Customize them in Canva
• Add them to your April marketing calendars