Last Updated: February 2026

🌍 2026 Earth Day Activation

<aside> 🗓️ KEY DATE: April 13, 2026

This Earth Day, join a brand community–wide marketing activation designed to help you clearly communicate what certification with The Climate Label means in practice.

Instead of broad statements about “climate action,” this activation focuses on:

Naming specific climate projects
Showing that your actions are measured and verified
Helping consumers understand what you’re investing in

👉 Find the assets and full activation guide here.

Assets are designed for Earth Month kickoff and ongoing, evergreen use.

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📣 Marketing with The Climate Label

<aside> 💡 Throughout this Guide we refer to the Label and to Marketing Claims. The Label refers to the image files of the certification label. Marketing Claims refers to the words you use to describe your climate work.

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01 | Download and Use the Label

02 | Refine your Marketing Claims

03 | Announce Your Certification

04 | Infuse Into Your Brand

🤝 Community Resources

Get Inspired: Peer Examples

Get Support: Slack Community

💥 Join Campaigns | Grow the Movement

Throughout the year, TCCP rolls out multiple collaborative marketing and social media campaigns to help elevate our certified community and The Climate Label! We’re hard at work developing our campaigns for 2025 including Earth Day, Climate Week, and more. Stay tuned for details here in the near future.