Last Updated: May 2025

🎉 The Climate Label is here!

Last year, The Change Climate Project conducted a careful process to update our certification label in tandem with the evolution of our Standard. Certifying companies have now started to earn our updated label: The Climate Label. This new label will, throughout the remainder of 2025, replace the Climate Neutral Certified label wherever it is used.

🚀 Summary: Changeover to The Climate Label

<aside> 💡 Throughout this Guide we refer to the Label and to Marketing Claims. The Label refers to the image files of the certification label. Marketing Claims refers to the words you use to describe your climate work.

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• Starting January 2025, all certified entities may begin using The Climate Label publicly.
• By the end of 2025, all certified entities must complete the transition to The Climate Label for all newly produced packaging, products, and other marketing assets.
• There is flexibility in this transition window to account for many different, company-specific timelines and plans. Your plan should minimize costs and limit the timeframe in which you are using different versions of Labels and Marketing Claims across your marketing.
• ⚠️ For product companies: We strongly recommend updating your digital Labels and Marketing Claims on or before the date that a majority of your in-market physical Labels and Marketing Claims will be updated.

🗓️ Key Dates for the Changeover

This is the timeline to retire the Climate Neutral Certified label and replace it with The Climate Label across your digital (website, email, etc.) and physical (packaging, hangtag, etc.) marketing. It also includes timing for updating your Marketing Claims.

January - December 2025

<aside> 🗓️ KEY DATE: January 1, 2025

Begin digital and physical marketing with The Climate Label

✅ DO make your Label and Marketing Claims public when you are ready

✅ DO join our launch marketing activation (info forthcoming!)

✅ DO start to incorporate The Climate Label in designs for future assets if you haven’t already

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<aside> 🗓️ KEY DATES: 2025 Certification Completions (e.g., April 30, July 31, October 31, 2025)

Highlight The Climate Label in your (re-)certification announcement

✅ DO feature updated Label and Marketing Claims when you announce your 2025 Certification

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<aside> 🗓️ KEY DATE: December 31, 2025

Complete the changeover of the Label and updates to your Marketing Claims

✅ DO fully align your Marketing Claims with the latest guidance

✅ DO ensure all of your digital assets use The Climate Label

✅ DO ensure all of your newly printed physical materials use The Climate Label (not the Climate Neutral Certified label)

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📣 Marketing with The Climate Label

01 | Apply the Label