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⏳ Before you complete certification, there are plenty of ways you can prepare to make a big splash. Read on for resources to get started on planning your marketing activities!
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While you’re working on your certification…
01 | Introduce your marketing team to the certification process
- Explain the reason your company is pursuing certification and the marketing/communications benefits that will come with being able to share the certified label. Ensure they are involved in the decision making process.
- Ensure they are familiar with required readings in the Apply the Label and Announce Your Certification sections (especially the Claims Guide).
- Start thinking about where the label will be leveraged and what the arc of the announcement campaign will be.
03 | Coordinate with [email protected] on your marketing plans and needs
- Submit proofs of any packaging or printed files that will display The Climate Label once certification is complete and confirmed.
- Reach out for support with press release quotes, claims reviews, blog/website/social content needs, etc. leading up to your certification.
04 | Share your announcement dates and plans us so we can amplify across our channels
Once you’ve completed your certification…
Keep in touch with us!
- We love to hear your updates, stories, reduction progress, etc, and we are always looking for ways to shine light on our certified brands throughout our marketing channels.